NetMedia Group unveils "Brand Capital" for investment funds

NetMedia Group, through its agency Sequoia, is launching "Brand Capital," a new offering for investment funds. This service aims to enhance companies' brand equity to increase their visibility throughout their ownership cycle. The offering is distinguished by its modular approach, addressing four key stages: external growth, group creation, new business model, and preparation for sale.

"Brand Capital" is structured in three stages over a three-month period. The initial assessment includes interviews to identify the brand's strengths. Next, the creation of the brand foundation and naming clarifies the positioning. Finally, the brand identity framework enables the graphic and editorial deployment. Sequoia leverages significant experience with nearly 100 platforms delivered.