Laura Ashley Launches Fragrance Collection Inspired by Archival Prints

Laura Ashley, the iconic British brand, has partnered with Nirvana Brands to release a new fragrance collection. Inspired by archival prints, the collection features four perfumes celebrating the beauty of the British countryside. Named Serene Meadows, Floral Fancy, Joy of Primrose, and Wild Woodland, these scents blend natural raw materials and high-quality ingredients.

The collaboration involves French fragrance house Robertet and perfumers Clément Marx and Romain Almairac. This marks a significant step in the brand's lifestyle evolution, providing an immersive experience that extends beyond traditional visual design into sensory engagement.

The Laura Ashley Parfum Collection is now available online, with plans for global retail expansion throughout 2026. Retailing at £89 for 100 ml, the fragrances offer a new dimension of experiencing the brand.