Norlase Strengthens European Presence with Direct Operations in Germany

Norlase, a Danish ophthalmic laser manufacturer, has announced the establishment of direct commercial operations in Germany. This transition marks a significant step in its European expansion, aiming to cultivate closer relationships with retina and glaucoma specialists. The company has appointed Wolfgang Dalhoff, an industry veteran with over 25 years of experience, as Senior Sales Manager for Germany.

The strategic move facilitates a more responsive connection with clients by improving service, training, and support directly through the company. CEO Oliver Hvidt emphasizes the importance of building strong relationships with German specialists to replicate success seen in other direct markets. Dalhoff's expertise is expected to enhance the value customers receive from Norlase's technology.

Norlase, known for innovative laser solutions, seeks to deepen its impact in Germany, continuing the growth trajectory established in the U.S. The company remains committed to advancing ophthalmic laser technology for retina and glaucoma treatment.