EQ Inc. Expands Integrated Rewards into Essential Spending Categories

EQ Inc., through its subsidiary Integrated Rewards, has broadened its offer network to include essential spending categories such as Fuel, Hotels, Grocery, and Health & Beauty. This expansion allows Canadians to earn rewards on frequent purchases, a strategy aimed at replacing the focus from discretionary purchases to more routine transactions.

This move provides banking, loyalty, and publisher partners with increased engagement opportunities by offering rewards aligned with everyday expenditures. Geoffrey Rotstein, EQ Works' CEO, stated that Integrated Rewards enables Canadians to earn cashback on daily purchases regardless of existing loyalty programs.

For merchants, this strategy opens performance-based channels to target and engage high-value customers effectively. Integrated Rewards' tailored campaigns are designed to enhance customer acquisition and retention through trusted banking and loyalty programs.