Pernod Ricard and Brown-Forman abandon their merger talks

Pernod Ricard and Brown-Forman, two giants in the spirits industry, will not pursue their discussions regarding a potential merger. Announced on March 26, 2026, these discussions did not result in an agreement satisfactory to both parties, as the conditions required were not mutually acceptable.

Pernod Ricard reaffirms its confidence in its current strategy. The company is focused on its business model and the commitment of its teams to create long-term value. This decision illustrates Pernod Ricard's ongoing pursuit of sustainability and resource optimization, without compromising its work and management principles.