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PUMA Forecasts Moderate Growth Amid Economic Challenges in 2025

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PUMA SE has released its financial outlook for 2025, indicating cautious optimism amid ongoing geopolitical and economic uncertainties. The company anticipates currency-adjusted sales growth in the low- to mid-single-digit percentage range, while addressing the challenges posed by trade disputes and currency volatility.

The implementation of a cost efficiency program in 2025 is expected to incur up to €75 million in one-time costs. However, PUMA forecasts an additional EBIT of up to €100 million compared to 2024. Excluding these costs, PUMA's adjusted EBIT for 2025 is projected to be between €520 million and €600 million.

For the first quarter, the company predicts a low-single-digit sales decline, influenced by weaker performance in the U.S. and China. Additionally, PUMA plans a dividend distribution of €0.61 as part of its 2024 financial results.

R. E.

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