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PUMA Reports Preliminary 2024 Financial Results

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On January 22, 2025, PUMA announced its preliminary financial results for the fourth quarter and full year 2024. The sports company reported a currency-adjusted sales growth of 9.8% in the fourth quarter, reaching €2,289 million. For the full year, sales increased by 4.4% to €8,817 million, aligned with the company's forecast. The operating result (EBIT) remained stable at €622 million, matching the previous year, with an EBIT margin of 7.1%.

However, net income for the full year fell to €282 million, down from €305 million in 2023, primarily due to increased net interest expenses and higher non-controlling interests. The fourth quarter saw an improvement in net income to €24 million, compared to just €1 million in the same period the previous year, though still below expectations.

PUMA has initiated a cost efficiency program named "nextlevel" aiming to achieve an EBIT margin of 8.5% by 2027. The company will release its detailed financial results for 2024 on March 12, 2025.

R. H.

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