Pyrum Innovations AG Unveils New Corporate Identity

Pyrum Innovations AG has launched a refreshed corporate identity emphasizing its strategic shift with the motto “Rethink Resources.” This initiative highlights Pyrum's evolution from a tyre recycler to a technology firm focused on resource recovery using proprietary thermolysis technology. The revamped identity includes a new logo, enhanced corporate design, and updated website, aiming to bolster its global brand presence.

CEO Pascal Klein stated that this rebranding signifies the company's growth and ambition in harnessing waste materials as valuable raw resources, promoting resource independence. The modern design underscores a consistent brand narrative that aligns with Pyrum's international expansion goals.

The new identity will be gradually incorporated into daily operations. Existing branding materials will be updated sustainably, aligning with Pyrum's commitment to resource management.