Reworld Media strengthens its role in GEO

Reworld Media, a leader in niche publishing, is expanding its presence in the Generative Engine Optimization (GEO) sector. This sector, crucial for brand visibility in artificial intelligence search engines, is booming. Large programming languages (LLMs) are becoming essential components of the buyer's journey, positioning media outlets like Reworld Media at the heart of advertisers' visibility.

The European GEO market, currently valued at $195 million, is projected to reach $7.5 billion by 2034, with an average annual growth rate of 49.5%. Reworld Media is already seeing very positive results from its GEO initiatives, launched last October. Their comprehensive solutions, such as IAGen Strategic Analysis, offer increased visibility to partner brands.

Geographic advertising (GEO), as a B2B strategy, represents 60% of Reworld Media's annual revenue and is among the major growth drivers following the evolution of social and conversational platforms. The group continues to innovate in GEO to meet these new visibility challenges.