BRIEF

on Brand Affairs AG On Behalf Of RIBI 2026

RIBI 2026 Highlights the Growing Importance of Identity in Asset Management

The Responsible Investment Brand Index (RIBI™) 2026 unveils its eighth edition, analyzing 632 asset managers globally. The industry faces diverse challenges including fee pressures, AI-driven commoditization, regulatory complexity, and sustainability-related political backlash. Companies excelling in this environment are those with clear identity clarity.

The 2026 report highlights key shifts. France emerges as the leading nation in commitment and brand. Southern Europe's regional performance has improved significantly, while private assets show strength in branding. Importantly, the United Kingdom lags the world average, and the United States holds the lowest commitment score among developed nations.

Within the top 10 global ranks, DPAM and CANDRIAM remain consistent performers, while four newcomers make an immediate impact. Despite progress, only 22% of firms achieve Avant-Gardist status. Identity clarity, grounded in organizational purpose, becomes crucial amidst market commoditization.

R. P.

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