Rockwell Automation Launches Bologna Center to Boost Industrial Innovation in EMEA

Rockwell Automation has unveiled its Bologna Customer Experience Center, a new hub designed to support machine builders and manufacturers across Europe, the Middle East, and Africa (EMEA). This facility aims to tackle challenges identified in recent global OEM research, including technological gaps, workforce instability, and supply chain issues.

The Bologna center is equipped to deliver hands-on experiences with advanced solutions such as artificial intelligence, digital twins, and dynamic automation technologies. It provides a unique environment for industry stakeholders to validate solutions and gain technical training, thus accelerating digital transformation and innovation.

Rockwell's initiative comes as OEMs face unprecedented challenges, with technology adoption and workforce shortages being prominent issues. The center provides leadership, technology testing, and competency areas to aid in strategic planning and innovation, addressing key industry pain points.