PUMA Appoints Arne Arens as New Chief Commercial Officer

PUMA SE has announced the appointment of Arne Arens as the Chief Commercial Officer (CCO), effective 15 November 2026. Arens will oversee PUMA's global commercial organization and marketplace strategy, managing sales across all channels and markets worldwide. With over 25 years in the sporting goods and outdoor industries, Arens brings notable experience from his leadership roles at Nike, The North Face, and Boardriders. Before joining PUMA, he served as CEO of Unspun, an apparel technology firm.

Arthur Hoeld, CEO of PUMA, praised Arens for his commercial expertise and brand-building skills. As PUMA aims to strengthen its position as a top global sports brand, Arens expressed enthusiasm for leveraging PUMA's heritage and global brand presence to connect with consumers worldwide. Arens holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's from the University of Amsterdam.