on Saudi Conventions & Exhibitions General Authority (SCEGA)
IMS25 Launches with Transformative Investments and Partnerships
The International MICE Summit 2025 (IMS25) commenced in Riyadh, marking a significant shift in Saudi Arabia's business events sector. Over 3,000 global leaders attended, far exceeding expectations. The summit announced 20 major agreements, highlighting transformative investments and partnerships.
Key players such as Messe Frankfurt, Koelnmesse, and MCH Group plan to open new offices in Riyadh. This move enhances Saudi Arabia's emerging status as a key hub in the MICE sector. Messe Munich revealed the launch of BAUMA Saudi Arabia, while RX Global introduced MIPIM Arabia, aligning with the Kingdom's booming real estate market.
SCEGA launched the 2025 Saudi Venue Infrastructure Report, showing a 32% increase in venue capacity. This development is in line with Vision 2030, promoting economic growth and connectivity in the region's events industry.
R. H.
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