IMS25 Summit in Riyadh Sets New Records and Paves Future for MICE Industry

The International MICE Summit 2025 (IMS25) concluded in Riyadh, with over 3,000 participants from 76 countries, marking it the largest edition to date. Executives, government officials, and industry leaders discussed strategic developments shaping the MICE industry, reinforcing Saudi Arabia's fast-growing status in this sector. The summit led to 20 commercial agreements involving companies with a combined revenue of over USD 9 billion.

During the event, 90+ speakers from 21 countries led discussions and workshops on innovation, sustainability, and economic development through MICE. Distinguished figures like H.R.H. Prince Faisal bin Bandar bin Sultan Al Saud and Fahd Hamidaddin were amongst the key voices.

Major announcements included new market entries by Messe Frankfurt and others, with initiatives like BAUMA Saudi Arabia launch. The summit emphasized Saudi Arabia’s infrastructure growth and its pivotal role in the global MICE sector, crucial for Vision 2030.