Innovative Traceability in Gold Industry with trueGold

trueGold Consortium Pty Ltd, under SMX (Security Matters) PLC, is transforming the gold industry. Their chemical marking technology ensures a fully traceable supply chain, from mining to recycling. This technology places invisible markers at mines, tracks each transition digitally, and provides instant verification. This process offers transparency and accountability, helping brands adhere to ethical sourcing standards.

Consumers benefit from a traceable story embedded within jewelry, supported by independent studies showing over 70% of shoppers willing to pay more for transparency. trueGold's technology positions it to cater to this growing demand for provenance-assured luxury items.

Recent tests confirm the marker's safety, proving it doesn't affect gold purity or safety standards. This reinforces that robust traceability can maintain quality and safety in products.