on SMX (Security Matters)
SMX and CETI Join Forces Against Fashion Counterfeiting
SMX (NASDAQ:SMX) has partnered with CETI, a leading European textile research center, to tackle fashion counterfeiting. This collaboration introduces a molecular fingerprinting system that embeds authenticity at the material level. CETI supports this with industrial validation, aiming for widespread adoption across Europe's fashion market.
The initiative is rooted in Lille, France, blending molecular identity with blockchain traceability. This allows for high-value recycled fabrics to be quickly integrated into luxury fashion. The approach offers potential for tamper-proof data and bolstered transparency in sustainability claims.
The partnership with CETI not only addresses the counterfeit problem but also promises to safeguard legacy brands while providing a new standard for authenticity in fashion.
R. H.
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