SMX and CETI Partner to Enhance European Fashion's Authenticity

SMX (NASDAQ:SMX) and CETI have joined forces to revolutionize Europe's fashion industry. The partnership aims to meet the EU's traceability mandates by integrating molecular-level technology into textiles. This innovation ties invisible markers in fabrics to blockchain, ensuring authenticity from production to resale.

Located in Lille, CETI becomes a hub for textile circularity, where compliance aligns with competitiveness. The collaboration promises to convert traceability from theory to industrial practice, offering brands a chance to set global standards by exporting verified textiles.

The stringent Green Deal and Digital Product Passport requirements have transformed the fashion landscape. Companies embracing these standards gain significant economic advantages, from higher margins on recycled materials to secured ESG-linked financing. By embedding trust in materials, SMX and CETI are reshaping global market expectations.