SMX and CETI Revolutionize Fashion Industry with Traceability Technology

Fashion brands have long relied on trust, but globalization and sustainability demands require new proofs of authenticity. SMX (NASDAQ:SMX) and CETI are responding with a groundbreaking collaboration. They embed molecular-level traceability into textiles, providing irrefutable evidence of origin and production processes. This technology allows brands to prove their sustainability claims and assures consumers of product authenticity.

The SMX system integrates proof at the molecular level, enhancing transparency and accountability across supply chains. CETI's validation ensures this approach is feasible at industrial scales. The technology provides measurable verification, transforming sustainability from a cost to a profit driver.

With the upcoming EU Digital Product Passport mandates, SMX and CETI offer a significant head-start. Their system turns compliance into a competitive edge, tackling both counterfeiting and regulatory challenges. This partnership equips fashion brands globally with tools for transparency and credibility, reinforcing trust in an evolving market.