SMX and CETI Revolutionize Fashion's Sustainability Standards

SMX (NASDAQ: SMX) and CETI are changing how global fashion brands operate. The partnership embeds molecular traceability in textiles, creating a unique digital fingerprint for materials. This ensures authenticity, revealing origins and manufacturing processes, aligning with sustainability goals.

The collaboration addresses fashion's measurement problem, offering a proof-based system integrated into fibers from the start. This innovation supports continuous monitoring and verification, meeting upcoming EU Digital Product Passport mandates.

SMX monetizes verification through its Plastic Cycle Token, transforming verified fibers into economic value. This model not only enhances brand trust but also turns sustainability into a profit driver, aligning with industry's quality and trust foundations.