SMX Enhances Ethical Luxury with trueGold's Molecular Marking

SMX, together with its subsidiary trueGold, is redefining the luxury metals market by introducing an innovative molecular-marking technology. This technology embeds a unique, tamper-proof signature on gold from extraction to recycling, ensuring traceability. trueGold's system records each step in the metal's journey on a secure digital registry, offering brands and consumers proof of authenticity and ethical sourcing.

The demand for transparency in luxury goods is rising. Studies indicate that consumers are willing to pay more for traceable products. trueGold's technology provides this transparency by embedding molecular memory in gold, allowing instant verification of its life journey. This transforms sustainability into a verifiable asset, enhancing brand value and consumer trust.

trueGold employs a marker, reader, and a blockchain-secured registry to maintain this traceability, confirmed by independent testing as compliant with safety standards. This allows brands to assure ethical sourcing without compromising product quality.