on CHARGEURS (EPA:CRI)
Swaine Celebrates 275 Years of British Craftsmanship
Swaine, a prestigious luxury house, marks its 275th anniversary in 2025 with a series of exclusive events. Since 1750, the maison has been synonymous with British elegance, blending heritage and innovation. Notable occasions include a visual campaign by Matthieu Lavanchy, a collaboration with Daniel Fletcher of Royal Ascot, and a capsule collection of rare restored pieces.
Compagnie Chargeurs Invest's CEO, Michaël Fribourg, describes the anniversary as a manifesto of timeless elegance and exceptional craftsmanship. Swaine's history of artisanship spans its evolution from equestrian equipment to leather goods, hats, and umbrellas. CEO Carine de Koenigswarter emphasizes the maison's commitment to transforming heritage into creative opportunities.
The celebration highlights a commitment to excellence and the art of time, fostering dialogues between tradition and modern craftsmanship. Events include historical exhibitions and live artisan demonstrations.
R. P.
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