Sweden Introduces Northern Lights Therapy for Wellness

Visit Sweden has announced a unique wellness initiative, promoting Aurora Borealis as a form of "arctic light therapy". With increasing interest in "northern lights travel", Sweden offers an ideal setting for this natural spectacle, coinciding with a rare solar maximum that enhances aurora visibility.

Abisko in Swedish Lapland is highlighted as one of the premier locations globally for viewing the Northern Lights due to its clear skies and distinct microclimate. Scientific studies and visitor testimonials, like that from Chris Brown of Louisiana, underscore the mood-enhancing and stress-reducing benefits of this experience.

A YouGov survey reveals that many would travel for nature-based wellness if medically advised, though few receive such prescriptions. Sweden’s initiative combines this insight with science-backed wellness activities, encouraging a holistic approach to health.