on Dstny
Swedish Businesses Move from AI Curiosity to Real Implementation
In 2025, Swedish businesses made a significant leap from mere AI curiosity to active implementation, according to Dstny Sweden. AI now constitutes 20% of new sales for the company and may rise to 30% in 2026. This shift coincides with growing competition and a realization of AI's value beyond its novelty.
The evolving market sees Swedish companies adopting AI in two phases. Initially, they utilized AI for insights such as call analysis. The second phase connects AI directly with business systems like Magento and Shopify for process automation, responding to specific needs without altering existing workflows.
To support these changes, Dstny Sweden plans to release an automation platform in January 2026. This aims to help businesses conduct workflows based on sentiment and keywords, advancing towards AI as a managerial 'agent' to alleviate human workload.
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