on THE 33RD CHINA INTERNATIONAL ADVERTISING FESTIVAL
The 33rd China International Advertising Festival Highlights Digital Intelligence
The 33rd China International Advertising Festival took place in Haidian, Beijing from October 23 to 25. Co-hosted by the China Advertising Association (CAA) and the People's Government of Haidian District, the event focused on "Empowered by Digital Intelligence, Fueling Global Collaboration."
The festival featured five flagship events, eighteen industry forums, and various exhibitions, driving global exchange and collaboration. Zhang Guohua, President of CAA, emphasized the shift towards ecosystem building in international resource engagement.
Fredrik Borestrom, World President of the International Advertising Association, highlighted China's pivotal role in the global advertising market, contributing talent and insights.
Located in the Beijing-Tianjin-Hebei International Science and Technology Innovation Center, Haidian provided a rich environment for creative integration. The festival fostered digital intelligence innovation, aiming to strengthen China's global advertising ties and boost its digital cultural industries.
R. P.
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