Saudi Tourism Authority Highlights Expanding Tourism at WTM Spotlight Riyadh

Saudi, Welcome to Arabia, a Saudi Tourism Authority initiative, is set to participate in the inaugural WTM Spotlight Riyadh event from September 8–10, 2026. The event, to be held at the Riyadh Front Exhibition & Conference Centre, will gather international travel buyers and tourism leaders to explore Saudi's expanding tourism offerings.

WTM Spotlight Riyadh, a part of a series of destination-focused events, aims to connect Saudi tourism businesses with international buyers from significant markets. The event will highlight Saudi's diverse tourism portfolio, including cultural sites, coastal destinations, luxury accommodations, and emerging attractions.

Saudi's participation underlines the country's efforts to strengthen ties with the global travel industry. The presence of Saudi, Welcome to Arabia at the event will also facilitate discussions on tourism trends and development.