AI Skills Demand Triples Since 2019, According to Stepstone

The demand for AI skills in job postings has significantly increased, tripling since 2019, with notable growth since early 2025. According to a Stepstone analysis of over 5.6 million job ads, marketing, media, and PR sectors are witnessing a surge in AI integration.

Generative AI now represents 17% of AI-relevant job ads in the first half of 2026, up from 3.6% in 2023. The sciences lead AI job ads, followed by IT and marketing sectors. A noticeable age gap exists; 86% of under-30s feel competent in AI tools, compared to 53% of those aged 50-59.

AI demand remains low in fields like healthcare and manufacturing, where personal contact and regulatory requirements are prevalent. Despite this, AI offers potential relief for administrative tasks in these sectors, enhancing efficiency.