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Trip.com Group Honored as ITB Innovator 2026
Trip.com Group has been recognized as the ITB Innovator 2026 for its AI-driven travel solutions, marking a significant milestone. Returning to ITB Berlin as the Official Ticket Sponsor, the company aims to demonstrate its growing influence in the European travel sector. This year’s theme, "Leading Tourism into Balance," aligns with Trip.com's focus on leveraging AI and data-driven technologies for impactful travel solutions.
Trip Community, an innovation by Trip.com, highlights the power of AI in creating a streamlined travel experience through tools like TripGenie and Trip.Planner. These innovations underscore the company's commitment to enhancing travel planning and partner relationships.
European-Asia travel trends will be a focal point during a pre-ITB press tour, shedding light on growing interest in Asian destinations among Europeans. Additionally, executive panels will explore the role of AI and data in shaping future travel strategies.
R. H.
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