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The AFA and Verofax are innovating with AI experiences for fans
The Argentine Football Association (AFA), FIFA World Cup champions, are partnering with Verofax to launch "Vamos Argentina," a unique platform leveraging artificial intelligence (AI). This initiative targets 900 million Argentina fans, transforming their passion into brand influence and reducing the traditional costs associated with influencer marketing.
Unveiled in Miami, this platform offers fans the opportunity to create and share personalized experiences including images and videos of Argentinian players, incorporating brand elements and iconic moments.
It also opens a new sponsorship channel, guaranteeing brands unparalleled visibility through AI-driven campaigns. With renewed engagement through incentives such as VIP tickets and exclusive meetings, the AFA is banking on the 2026 World Cup to expand its international reach.
R. E.
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