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Verve Secures 2026 ADWEEK Tech Stack Award
Verve has achieved significant recognition by winning the 2026 ADWEEK Tech Stack Award in the Mobile Product/Platform category. This accolade highlights Verve's successful collaboration with LinkedIn, optimizing user acquisition campaigns using their performance DSP, Dataseat, within Apple's SKAdNetwork. The campaign resulted in measurable improvements in key performance metrics.
Verve's mobile-first technology enabled LinkedIn to enhance app growth in an increasingly complex digital environment. The intelligent campaign optimization and advanced measurement capabilities demonstrated Verve's vision as a leading mobile-first Advertising Intelligence platform.
Notably, the campaign achieved a 38% reduction in Cost per Install and a 39% decrease in Cost per App Activation. Additionally, there was over 90% visibility into post-install events within the SKAN environment, showcasing Verve's ability to drive high-quality mobile user acquisition while maximizing campaign performance.
Alessandro Giuliani, Chief Revenue Officer at Verve, expressed pride in the recognition, emphasizing the company's commitment to delivering measurable business outcomes through cutting-edge mobile technology and AI. The ADWEEK Tech Stack Awards celebrate innovative technology shaping the future of marketing and advertising.
R. E.
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