VEVOR Expands European Presence at IFA Berlin 2026

VEVOR, a prominent global home improvement brand, is showcasing its products in person for the first time in Europe at IFA Berlin 2026. Already popular on major European marketplaces like Amazon and eBay, VEVOR plans to inaugurate its first physical European store in France in 2027. The brand is displaying 20 products at Hall 11.1, Stand 111, from September 4 to 8.

VEVOR operates 22 European warehouses, with business growth at 50% annually over the past three years. At IFA, products from garden and outdoor, tools and workshop, and home and kitchen categories are available for hands-on testing. Highlights include a retractable garden hose reel and an AI smart bird feeder.

This move follows the March 2026 opening of VEVOR's 32,000-square-foot omnichannel flagship store in Houston, Texas. The France store is seen as a crucial step in expanding VEVOR's physical retail presence in Europe.