VVV Sports Limited Plans Acquisition of R3 Sport Limited

VVV Sports Limited, incorporated in the British Virgin Islands, has announced non-binding terms for acquiring R3 Sport Limited. This proposed acquisition aims to create an enlarged group focusing on event management, athlete management, and brand partnerships, particularly in the emerging sports sectors such as padel and pickleball.

The deal includes issuing 300 million new VVV shares to R3 shareholders, valuing R3 at £3 million. Post-acquisition, Jonathan Rowland will remain Chairman, with Sam Kemp and Mahesh Pulandaran joining the Board. Key conditions for the acquisition include due diligence, a binding agreement, and shareholder approval.

This move is seen as a strategic step to leverage the growing global interest in niche sports, enabling commercial opportunities through venue ownership, media rights, and retail expansions.