Vytal Filtration Technologies Acquires General Filtration to Enhance Market Position

Vytal Filtration Technologies, based in Edmonton, has announced the acquisition of General Filtration, a well-established entity in the industrial filtration sector. With over 65 years of experience across diverse industries, General Filtration will bolster Vytal's offerings and expand its reach, particularly in the Food & Beverage industry.

This merger leverages Vytal's North American network and General Filtration's expertise. The partnership aims to address evolving customer needs by integrating their capabilities to offer specialized filtration solutions. According to Brian Jones, CEO of Vytal, the acquisition promises benefits for customers, employees, and shareholders, enhancing their problem-solving approach.

General Filtration will now operate as "General Filtration, A Vytal Company". Former CEO Paul Lawrence is optimistic about joining forces with Vytal, highlighting their shared values and commitment to customer-first solutions.