AB Tasty and VWO Merge Under Wingify, Unveiling Unified Platform

AB Tasty and VWO, two key players in digital optimization, have officially merged under the Wingify brand. This move introduces a new platform, the Agentic Experience Optimization Platform, emphasizing AI-driven decision-making to enhance online interactions. The core aim is to make every digital experience more relevant through real-time analytics and action.

The merger results in a combined company with over $100 million in revenue, 4,000 customers, and a workforce of more than 700 across 11 global offices. Wingify's new platform promises to bridge gaps between disconnected tools, streamlining insights into actionable steps and improving the customer experience. Clients like L'Oréal and AXA can expect a seamless transition with enhanced optimization capabilities.

At the heart of this innovation is Wingz, Wingify's embedded AI engine, designed to deliver precise, real-time consumer insights and actions. The brand's updated identity and platform are now accessible at wingify.com.