Zalando Reports Growth in Q2, Launches AI-Driven Feed

Zalando SE experienced a robust Q2 in 2025, with its Gross Merchandise Volume (GMV) rising 5.0% to 4.1 billion euros, and revenue increasing 7.3% to 2.8 billion euros. The company's adjusted EBIT reached 186 million euros, up from 172 million euros the previous year. Active customers grew by 6.1%, totaling 52.9 million, supported by the launch of an AI-powered discovery feed aimed at enhancing consumer engagement.

The B2B segment saw significant progress driven by a 12.2% revenue boost, underpinned by the robust performance of the ZEOS Fulfilment platform. The introduction of a new Shopify application further enhances Zalando's B2B capabilities, connecting merchants directly to ZEOS.

Zalando's strategic acquisition of ABOUT YOU aligns with its aim for profitable growth. The company's full-year 2025 guidance projects GMV between 17.2 and 17.6 billion euros, alongside revenue forecasts of 12.1 to 12.4 billion euros. These efforts underscore Zalando's commitment to expanding in the European fashion market.