Inner Armour Unveils New Look and Cleaner Formulas as Consumers Turn Away From Artificial Sweeteners

Kelowna, BC, Canada, Kelowna, BC, Canada, October 1st, 2026, FinanceWire

The sports nutrition company led by 30-year industry veteran Kevin McIsaac pairs a refreshed identity with cleaner, stevia-sweetened protein and a website built to serve athletes in Canada, the United States, and beyond

Inner Armour, the Canadian sports nutrition brand built around Canadian milk and whey protein, announced a full brand relaunch that introduces new packaging across its entire product line alongside a rebuilt e-commerce platform at innerarmour.com, and reformulated products that replace sucralose with stevia. The relaunch went live on October 1st as the company works through an ingredient transition that replaces sucralose with stevia, a change that has already reached its Whey Protein Matrix and Isolate Zero formulas and will extend to the rest of the lineup.

McIsaac has spent three decades on the ownership side of the sports nutrition industry, beginning with Prolab in Canada in 1996 before going on to build brands of his own. At 53, he is still training with the same consistency that took him onto a bodybuilding stage for the first time at 14. His personal history shapes how Inner Armour approaches every product it puts on the shelf.

The timing of the relaunch reflects a shift McIsaac has watched take hold among the people who buy protein. "Times are changing, and consumers don't want artificial colors or sweeteners whenever they can avoid them," said McIsaac. He also mentions making this change opens their products up to a much wider group of protein lovers who care about what goes into their bodies.

Whey Protein Matrix and Isolate Zero are now sweetened with stevia instead of sucralose, and the company plans to carry that transition across its remaining products. The formulas are built on Canadian milk and whey protein, including whey sourced from Saputo, and the new packaging rolling out across every product in the line reflects that Canadian sourcing along with the brand's updated look.

With efficient automations with customized shopper experiences, customers in Canada, the United States, and other markets can find the products and information relevant to them. The company is expanding its ambassador and community programs in addition to its other brand improvements. McIsaac said, "we invested heavily in getting this right, and now we have a platform that matches the quality of what we put into every formula."

The relaunch also coincides with a broader push into competitive athletics. Inner Armour is currently pursuing NSF Certified for Sport certification for select products, and it is working to become the official sports nutrition partner for several collegiate athletic programs at the NCAA Division I and Division III levels. The brand has also worked closely with junior sports clubs in British Columbia's Okanagan region. Its products are regularly used and tested by the athletes who rely on them.

Behind the product, McIsaac says the company's values extend to the people who make it. Investments in automation have allowed Inner Armour to pay its team a living wage and put more into training, which he views as part of the same long-term thinking that guides the brand's approach to its formulas.

"I've been training for nearly four decades, and what keeps you in the game is what you put into your body consistently over time.” McIsaac said. That's the standard the company holds itself to, and what McIsaac recognizes as what people will see in their launch.

In addition to its new online storefront, Inner Armour products are available through vegas discount Nutrition, Amazon and several U.S. retail partners.

About Inner Armour

Inner Armour is a Canadian sports nutrition company offering protein and performance supplements made with Canadian milk and whey protein. Founded by industry veteran Kevin McIsaac, the brand is transitioning its lineup away from artificial sweeteners in response to growing demand for cleaner ingredients, and it serves athletes across Canada, the United States, and international markets. Learn more at innerarmour.com.

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