Insight Partners, Glilot Capital Co-Lead $20M Investment In Way Security

New York, USA, July 27th, 2026, FinanceWire

Identity and access management has become a critical part of enterprise cybersecurity, but deploying and operating IAM systems remains a persistent challenge for organizations. Despite years of investment in identity platforms, companies often face lengthy implementations, high costs and extensive reliance on consultants and professional services to make those systems work as intended.

As reported by Axios, Insight Partners and Glilot Capital are co-leading a $20 million investment in Way Security, a company founded by former security leaders Yossi Barishev and Yonatan Rosenberg that is seeking to address what it describes as the operational problem at the center of the IAM market.

Way Security is building an AI-powered, agentic execution platform designed to automate the operational work traditionally handled through costly consulting engagements. Rather than asking enterprises to replace their existing identity infrastructure, the company aims to help organizations get more value from the IAM investments they have already made.

The High Cost Of Making IAM Work

Enterprise IAM programs can extend years beyond their original schedules and reach seven- or eight-digit costs while still delivering less than initially promised. According to Way Security, implementation, customization and ongoing operational work can cost organizations three to five times more than the software itself.

That dynamic has created a large services ecosystem around IAM, with organizations often relying on consultants, system integrators and internal engineering teams to implement and maintain identity programs. For Way Security, this represents a significant opportunity that extends beyond the traditional IAM software market.

The company argues that the central problem is not necessarily a lack of available technology. Instead, the challenge lies in the operational complexity involved in deploying identity controls across large and diverse enterprise environments.

“The issue isn’t that enterprises lack the right tools,” said Barishev. “It’s that those tools are incredibly expensive and complex to operationalize. We built Way Security to remove that friction.”

An AI-Powered Approach To Identity Operations

Way Security's platform uses AI-driven automation and agentic workflows to execute tasks that have historically required extensive consulting and internal resources. The company's approach is designed to work alongside existing IAM platforms rather than requiring enterprises to replace or replatform their identity stacks.

The platform is intended to help organizations apply identity controls across different types of identities and systems without relying on custom integrations, manual workflows or continuous involvement from application owners. According to the company, its agentic execution capabilities are trained on real-world IAM workflows and implementation patterns.

The goal is to automate activities involved in identity lifecycle management, access governance, authentication and policy enforcement, allowing security teams to apply controls more consistently across complex enterprise environments.

"Most IAM teams aren't looking to replace the platforms they've already invested in," said Rosenberg, co-founder and CTO. "They're looking to finally get the return on investment they were promised. We built Way Security to automate the work that has traditionally stood between buying an IAM platform and actually realizing its value."

Founders With Firsthand Experience

Way Security was founded by Barishev and Rosenberg, who spent years working with large enterprises on identity, governance and security challenges. The founders have advised Fortune 500 organizations through complex identity initiatives and led enterprise security organizations, giving them firsthand exposure to the reasons IAM programs can struggle despite substantial technology investments.

The founders also spent years leading incident response efforts involving major cyber incidents, where weak identity controls could become a root cause or critical enabler of successful attacks. Rosenberg additionally served as an officer in Israel’s Unit 8200, bringing an offensive security perspective to the company's broader identity and security focus.

“IAM is the only space in cyber where overspending and under-delivering is an acceptable reality,” said Barishev, co-founder and CEO of Way Security. “The more time we spent doing IAM, the more we realized how the industry normalized mediocrity and has almost given up trying to solve some of its biggest challenges.”

Investors See A Broader IAM Opportunity

The $20 million investment from Insight Partners and Glilot Capital reflects investor interest in addressing the gap between IAM software and the operational work required to deploy it effectively.

For Insight Partners, the opportunity is tied to the continued importance of identity within enterprise security and the difficulty organizations face in translating technology investments into operational outcomes.

“Identity is one of the most critical layers of enterprise security, yet organizations still struggle to operationalize their investments efficiently,” said Jeff Horing, Co-Founder and Managing Director at Insight Partners. “Way Security is addressing a large and persistent gap between IAM software and real-world execution.”

Nofar Amikam, Managing Partner at Glilot Capital, said the investment reflects the combination of the founders' experience, the size of the market opportunity and Way Security's approach to the problem.

“As investors, we're constantly looking for the rare combination of an exceptional team, a massive market opportunity, and a differentiated approach, said Nofar Amikam, Managing Partner at Glilot Capital. “With Yossi and Yonatan, all three were evident from our very first meeting. They possess a deep understanding of the identity challenges facing large enterprises because they've lived them firsthand, and they've built a fundamentally better way to solve them. Identity has become the foundation of modern security, and we believe this team has the vision, talent, and determination to build the company that will define how the next generation of enterprises manages and secures it."

Expanding Beyond The Standard Identity Stack

Way Security says it is already working with enterprise customers across multiple industries, including Fortune 500 companies, global healthcare organizations and financial institutions. The company is using its platform to accelerate IAM deployments, reduce manual implementation work and extend identity coverage across complex environments.

The company specifically targets applications that can be difficult to incorporate into conventional identity programs, including legacy, homegrown and custom applications that do not support standard federation protocols. Its platform connects these applications to the IGA, IdP and authentication controls organizations already own.

The company's broader proposition is that enterprises should not have to replace their identity infrastructure to address gaps in coverage and operational execution.

A Push Into The U.S. Market

Following the investment, Way Security plans to expand its presence in the United States while continuing to develop its identity operations platform. The company's strategy centers on the view that identity will remain foundational to enterprise security, while the operational challenges surrounding IAM remain unresolved.

“We're at a pivotal moment in the market,” said Rosenberg. “Identity has become the foundation of enterprise security, yet organizations still struggle to operationalize it effectively. Our priority now is to move quickly, expand our platform, grow our presence in the U.S., and establish Way Security as the category leader in identity operations before the market catches up.”

With its $20 million investment co-led by Insight Partners and Glilot Capital, Way Security is betting that the next stage of IAM innovation will not necessarily come from replacing the platforms enterprises already use. Instead, it is positioning the operational layer—the work required to make those platforms deliver on their promise—as the next major opportunity for automation.

About TVC Partners

TVC Partners is an independent technology research and advisory firm providing market analysis, strategic insights, and industry expertise across cybersecurity, artificial intelligence, cloud infrastructure, and enterprise technology. Through in-depth research and executive engagement, TVC Partners helps technology leaders navigate emerging trends and make informed business decisions.

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