Iron Age Nutrition Full Product Line Now Available on Amazon

FORT LAUDERDALE,, FL, USA, August 18th, 2026, FinanceWire

Iron Age Nutrition has listed its full product line on Amazon, putting the brand's electrolytes, protein, and collagen on the storefront where most American shoppers already buy household goods. The listings also went live on Amazon's Canadian and Mexican marketplaces.

The rollout covers every item the company sells: Total Hydrate electrolyte stick packs in bags, Whey Protein Isolate in tubs, and Collagen Types I & III in jars. Buying them previously meant ordering from ironagenutrition.com or finding a stocking retailer.

What Changes for Shoppers

The reason is friction. Shoppers with an Amazon account can add Iron Age to an existing order, use saved payment and address details, get Prime delivery windows, and set up a subscription or return without creating an account on an unfamiliar site.

That convenience carries a cost. Amazon prices sit 10 percent above the suggested retail price on ironagenutrition.com and at retail partners, covering the marketplace fees and fulfillment costs of listing there. The brand's own store and its stockists remain the lowest-cost place to buy.

Total Hydrate bags come in 24-count and 12-count sizes, plus a five-flavor variety pack. Flavors include Sour Watermelon, Lemon Lime Twist, Grape Blast, Orange Creamsicle, and Sour Apple Crush.

A Pilot and a Brand Builder

Iron Age Nutrition is based in Fort Lauderdale and was co-founded by Tony Gilbert, a career commercial airline pilot, and Keven Pimentel, who moved from nutraceutical contract manufacturing into brand building, marketing and launching consumer products through his own agency.

The two backgrounds split the work. Gilbert brought the flight deck's documentation discipline to formulation and testing. Pimentel handles brand positioning, marketing, and business development across both retail accounts and direct-to-consumer growth.

"Flying does not leave room for guesswork, and neither should the label on a supplement," said Tony Gilbert, co-founder and chief executive officer of Iron Age Nutrition.

"A good product still has to be found, understood, and easy to buy," said Keven Pimentel, co-founder and chief marketing officer, who has built and marketed consumer brands for years through his agency. "Amazon was the missing piece. People should not have to work to buy a product they already decided they want, and for most shoppers that means the cart they already trust."

The company's South Florida base shapes its customer mix. Runners, gym members, and first responders across Broward and Miami-Dade counties train year round in heat and humidity, where demand for the hydration line started.

How the Products Are Made

Iron Age manufactures in the United States in an FDA-registered, GMP-certified facility. Every batch is tested by an independent lab, and the company lists each ingredient and dose rather than hiding them in a proprietary blend.

Total Hydrate uses Celtic Sea Salt, hand-harvested and sun-dried rather than refined, which leaves its trace minerals intact. Each serving has 800 milligrams of that salt, 250 milligrams of potassium, and 65 milligrams of magnesium, with no added sugar and no artificial dyes.

The Whey Protein Isolate is micro-filtered to 30 grams of protein per serving with 6.8 grams of branched-chain amino acids and very little lactose, in Chocolate Delight and Vanilla Ice Cream.

Retail and Program Availability

Amazon joins a retail footprint that includes GNC, Nutrishop, Healthsup, and Runner's Depot. Iron Age is also the official sports nutrition sponsor of Hand Tennis.

The Military and First Responder discount programs will continue to run exclusively through the company rather than Amazon. That includes a 25% discount for Military members, veterans, law enforcement, firefighters, EMS personnel, and government employees through GovX ID verification.

Where Amazon Fits in the Growth Plan

The listings are one piece of a go-to-market plan that still leans on physical retail. Holding Amazon above shelf pricing is deliberate: it protects margin for stockists and keeps a retailer's shelf from being undercut by the brand's own marketplace listing.

Marketplace reviews and sell-through data also give buyers at prospective retail accounts evidence of demand before they commit to an order. The Canadian and Mexican storefronts came with the same listings, extending reach without a separate distribution setup.

The company plans to expand its flavor lineup and add retail accounts across North America. Wholesale and GovX inquiries go through ironagenutrition.com.

About Iron Age Nutrition

Iron Age Nutrition is an American-owned sports nutrition company headquartered in Fort Lauderdale, Florida. Co-founded by career commercial airline pilot Tony Gilbert and brand marketer Keven Pimentel, the company makes electrolytes, whey protein isolate, and collagen in FDA-registered, GMP-certified facilities in the United States under the slogan "Feel Great, Elevate, Dominate." More information is available at ironagenutrition.com.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult a medical professional before beginning any new supplement.

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