"Shin Ramyun Wins Over Gamers Around the World": Nongshim Wraps Up Successful Participation at Gamescom 2026

• Visitors took part in interactive games at the 'Shin Ramyun Factory' booth, experiencing Shin Ramyun in a fun and engaging way
• Nongshim served as the exclusive sponsor of 'gamescom beach', offering Shin Ramyun tastings and expanding consumer engagement

COLOGNE, Germany, Aug. 31, 2026 /PRNewswire/ -- Nongshim successfully concluded its participation in Gamescom 2026, the world's largest gaming event, held in Cologne, Germany, from August 26 to 30.

At the event, Nongshim introduced a range of interactive content that connected Shin Ramyun with gaming. Through these experiences, the company introduced Shin Ramyun's signature spicy taste and brand to gamers from around the world.

Nongshim focused on Gamescom as more than a showcase for new games and technology. It is also a global festival where people come together to enjoy new cultures and experiences. Based on this, the company brought the 'spicy happiness' behind Shin Ramyun's global slogan, "Spicy Happiness in Noodles," to life through gaming content.

During the event, visitors took part in the 'Shin Ramyun Factory' booth in Hall 8. Visitors became virtual factory employees and played four interactive games, including 'Pumping Game' and 'Topping Ball', while experiencing the Shin Ramyun brand in a fun way.

Visitors could also exchange points earned from the games for Shin Ramyun merchandise, including fans, pouches and "KPop Demon Hunters" collaboration goods. The event drew strong interest from attendees.

Nongshim also served as the exclusive sponsor of 'gamescom beach', an outdoor relaxation area outside the exhibition halls. The entire space was decorated under the 'TASTE SHIN' theme and operated under the official name 'gamescom beach spiced up by Nongshim'. Visitors gathered at the space throughout the event.

At the Shin Ramyun Toomba tasting zone, visitors had the opportunity to taste Shin Ramyun Toomba while taking a break from the exhibition, as well as visit photo zones and lounge areas.

On August 27, Kim Hyung-seok, Head of Nongshim Europe, introduced Shin Ramyun's 40-year global growth journey and future vision to executives from global companies.

"We saw consumers from around the world naturally experiencing Shin Ramyun and enjoying Korea's spicy taste while taking part in Gamescom," said Kim Hyung-seok, Head of Nongshim Europe. "We will continue to add new cultural experiences and enjoyment to Korea's signature spicy taste, and work to make Shin Ramyun, a soul food for Koreans, a soul food enjoyed by people around the world."

Through its participation in Gamescom, Nongshim further expanded its engagement with European consumers, especially younger global audiences.

Going forward, Nongshim plans to strengthen experiential marketing by connecting Shin Ramyun with cultural content enjoyed by consumers around the world, including gaming, music and sports.

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