Woodnote Whisky Launches Woodnote Escapades to Extend Consumer Engagement Beyond the Bottle

Delhi, India, October 31st, 2026, FinanceWire

Woodnote Whisky has launched Woodnote Escapades, a consumer engagement campaign that combines assured gifts with the opportunity to participate in a curated three-day adventure in the hills of Himachal Pradesh. Running until 31 December 2026, the initiative extends the brand’s consumer engagement beyond the point of purchase, offering participants an opportunity to earn points and move closer to an experience centred on exploration, outdoor activities and hospitality.

Positioned in the ultra-premium segment and guided by its ethos of “Uncask Serenity”, Woodnote Whisky has built its brand identity around character, curiosity and discovery. Through Woodnote Escapades, the brand brings this philosophy into a consumer initiative that connects product engagement with the prospect of a shared travel experience.

“Woodnote Escapades is a natural extension of Woodnote Whisky’s ultra-premium world and its ethos of ‘Uncask Serenity’. The campaign brings together the brand’s spirit of exploration, curated experiences and a sense of community, inviting consumers to discover Woodnote in a more immersive and memorable way,” said Paras Maan, COO, ADS GROUP.

The campaign will culminate in a three-day getaway for 10 selected consumers at a mountain destination in Himachal Pradesh, scheduled for mid-January 2027. The experience is planned around outdoor activities, considered hospitality and opportunities to explore the destination, with an itinerary that balances organised activities and time for participants to enjoy their surroundings.

As part of the initiative, a special Woodnote Escapades pack has been introduced across retail stores in Haryana, Punjab, Uttar Pradesh and Uttarakhand. Consumers can scan the QR code inside the pack to register for the contest. Every eligible purchase comes with an assured gift, while accumulated points contribute towards the opportunity to qualify for the Escapade.

The contest will run until 31 December 2026, with the results scheduled to be announced in the first week of January 2027. Through the initiative, Woodnote Whisky brings its “Uncask Experiences” proposition to life by connecting a consumer offer with the opportunity to participate in a curated outdoor adventure.

Woodnote Escapades. Uncask Experiences. Uncask Serenity.

About Woodnote Whisky

Woodnote Whisky is an ultra-premium whisky brand guided by its ethos of “Uncask Serenity”. Built around the ideas of character, curiosity and discovery, the brand seeks to extend its engagement with consumers beyond the product through initiatives that reflect exploration and considered experiences. Woodnote Escapades is part of this approach, connecting consumers with an opportunity to discover new experiences beyond the everyday.

Website: https://woodnoteescapades.in/

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