ASMALLWORLD AG Achieves 38% Membership Growth in FY2025

In 2025, ASMALLWORLD AG reported a remarkable 38% growth in membership, bringing its total to 121,922 members. This followed the introduction of a new membership model in late 2024. Despite this growth, net sales slightly declined to CHF 19.1 million compared to CHF 20.9 million in 2024, highlighting a period of transition.

The company's Subscriptions segment remained robust, generating CHF 15.2 million, supported by ongoing demand for paid memberships. Meanwhile, a strategic move saw the Services segment focus on core offerings, producing CHF 3.8 million in revenue. CEO Zain Richardson emphasized the importance of strategic focus and operational efficiency.

ASMALLWORLD focused on global expansion through partnerships, notably with airlines like Cathay Pacific and Turkish Airlines. Furthermore, a multi-year AI transformation programme was initiated to enhance data-driven operations and strategic growth.