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Nongshim's Triumph at Gamescom 2026 with Shin Ramyun
Nongshim concluded its successful participation in Gamescom 2026, a prominent gaming event held in Cologne, Germany. Spanning August 26 to 30, the event marked Nongshim's strategic move to introduce Shin Ramyun to a global audience.
The highlight was the 'Shin Ramyun Factory' booth where visitors engaged in interactive games, immersing themselves in the brand's spicy flavors. Attendees participated in various activities, earning merchandise through game points.
Additionally, as the exclusive sponsor of 'gamescom beach', Nongshim enhanced its brand visibility. Visitors experienced Shin Ramyun while enjoying a themed relaxation space.
Kim Hyung-seok, head of Nongshim Europe, showcased Shin Ramyun's growth and future vision, emphasizing its cultural resonance. This initiative strengthened Nongshim's ties with European consumers, particularly the younger demographic.
R. H.
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